The Shows have grown into one of the most exciting and sought after events in the international hairdressing calendar. The flagship London Show is now in its 37th year, and has taken place in prestigious London venues including The Royal Albert Hall, The Hippodrome, The freemasons Hall, Excel & more. There have been Shows in Chicago, Bologna, Vienna, Moscow, Seoul, Italy and Tokyo. Proceeds of the Shows, now in excess of £12.5 million, have been donated to Leukaemia & Lymphoma Research in the UK and to leukaemia charities in the host country.