The spectacular 37th Alternative Hair Show took place, for the first time ever, at the ICC Auditorium Excel, London on Sunday 6th October in association with Salon International. The show raised an amazing £163,300 through ticket sales which are direct donations to the Alternative Hair Charitable Foundation ‘Fighting Leukaemia’ (Registered Charity 1147189). This year’s show celebrated the artistry, creativity and passion of hairdressersfrom across the globe. The amazing artistic teams perform the show at their own expense, and without their support and commitment, the show could notcontinue to be such a success.
Premiere sponsors of ‘Parody’ were Wella & TIGI, who both continue to show theirloyalty to the charityevery year. The Charity sponsors for the evening were: Anthony & Pat Charitable Foundation, TIGI Copyright, Parlux, Linda Hair, Alternative Hair Product & Infringe.
The Show opened with the 2019 Alternative Hair Charitable Foundation Children’s Party Film. Ambassador of Alternative Hair ten year old Blue Tobin, who is celebrating 7 years free of Blood Cancer, joined Linda Evans & Head of the Trustees DouglasOsbourne on stage to make an appeal. During the bucket collection an incredible £4.2k was raised towards ‘Fighting Leukaemia’.
The evening went on to celebrate the next generation of worldwide hairdressing talent, presenting 40 finalists in the International Visionary Award Competition across 3 categories, Cut & Colour, Mens & Avant Garde. This incredible competition is sponsored by TIGI and presented by Anthony Mascolo, President of Alternative Hair, together with Alternative Hair Founder Tony Rizzo. This year’s finalists created some magnificent looks which made the judging process extremely difficult.