Beauty Underground

USA

The Beauty Underground is an accomplished USA based artistic team comprised of award winning International platform artists. We independently come together for  - PHOTO COLLECTIONS, EDUCATION and SHOWS.

Our aim is to create with fearless vision, with uncensored spirit - and to empower the hairdresser - to reveal to them that they alone are the master of their own destiny and career. That they have great power.

Dmitry Vinokurov

Russia

Vinokurov and Friends, is a creative laboratory that brings together friends, like-minded people, the best specialists in various creative professions. Here brands are friends, competitors cooperate, here they create and create!

And this time, Vinokurov and Friends, together with the best, talented and creative colleagues, are working for you!
We are happy to create beauty, mix colors of feelings and create new unique shades of sensations!

GOGEN

Italy

Gogen was born 29 years ago from an innovative idea by Alessandro Abei dictated by the passion for the world of fashion and hairdressing. Gogen decides to OBSERVE BEYOND, with its eclectic colours and sharp cuts ready to amaze with the Gogen team.

KenZhou Creative Team

CHINA

KenZhou Creative Team led by Principal Jessca Wang, is a highly creative, talented and passionate team who often appears on local and international stages presenting their creative inspirations in the most fashionable and visually stunning ways. Kenzhou - a contemporary Chinese hairdressing education brand with emphasis on both professional skills and performing talents.
The annual ALTERNATIVE HAIR SHOW leads the creative theme, gathers the world's top creative team, and inspires the global hair professionals through the show. The act of charity and love makes Chinese hairdressing professionals pay the highest respect to AH!

Lorenzo Marchelle

Italy

Attilio Artistic Team has been experimenting with personalized and high-level styling experiences for years. The salon's creative team has captured the industry's attention with its stunning and futuristic collections. Constantly searching for new ideas and innovations, led by Lorenzo Marchelle, they have exciting plans in store for 2024.

"I have always seen Alternative Hair Show in past years as something unattainable, the pinnacle for hairstylists. Winning it last year was like learning to fly, and I am still in disbelief to have the honour of participating this year as a visionary show. I believe that for those starting out in this profession, being a part of this event is one of the most beautiful achievements of all".

Lucian Busuioc

Romania

We have 20+ years of experience in the field, we are happy that we have national and international presentations with our team. Through our vision we try to inspire as many hairdressers as possible to contribute to the development of the industry. We inspire and support new hairdressing generations through our hair academy and also help the one already in business to update and refresh their knowledge.

We are very passionate about our profession and we are very active hairdressers trying to make clients happy in the salon, teaching students and also making collections and participating to competitions and shows.

Alternative Hair Show is the best example to follow for our industry, it has a very clear objective to help people with leukaemia through an exceptional show that is held every year and brings the biggest artists in the world on the same stage.

Rudy Mostarda

Italy

Rudy Mostarda, Global Vice President Alternative Hair Show, Global Creative Director Alfaparf Milano Professional and Global Creative Director and Founder Extrema Hair. International, eclectic, innovative and avant-garde stylist, recognized worldwide, expert trainer and business coach of education with a unique, innovative and constantly evolving style. Tailoring is Rudy’s key word to create a unique image and identity.

Knowing to experiment, Experiment to create, Broadcast to innovate.

I’m honoured to be the Vice President of this fantastic family and I’m excited to participate in the 41st anniversary of Alternative Hair Show, with my partner company Alfaparf Milano Professional, an honour to be part of this talented family, all together to support the Charitable Foundation “Fighting Leukaemia”. Privilege to introduce you to a new era alongside Anthony Mascolo and Tony Rizzo.

Saco Haircare

UK

SACO HAIRCARE is delighted to present Saco Academy at the 41st Alternative Hair Show. 

SACO is a Global group consisting of Salons, Academies and Haircare division, first established in London, 2006, their latest location opened April 2023 in Japan.

The International Creative Team led by Richard Ashforth remain committed to the pursuit of innovation, education, quality and beauty.
SACO continue to embrace the opportunity to be a part of this wonderful event and the great work the charity does.

The Alternative Hair Show is such a unique event, bringing together a Global array of hairdressing talent to celebrate creativity whilst also raising funds, awareness and support for Leukaemia research. It’s an incredible reflection of the love and commitment Tony Rizzo, Anthony Mascolo & their families share for both our industry and children touched by Leukaemia for it now to be in its 5th decade!
Simply amazing and long may it continue!

Sanrizz

UK

Sanrizz have been taking part in the Alternative Hair Show since the first show in the iconic Camden Palace in 1983. This year marks their 41st appearance. Sanrizz is proud to be part of unifying creative teams around the world to share their passion for hair and fashion. As the world changes rapidly around us and trends evolve at the speed of light, the power of the AHS proves one thing year after year, that inspiration and creativity breaks divisions and unites legends.

Sanrizz are looking forward to seeing what this years Alternative Hair Show brings. The theme 'Tapestry' can be interpreted in various creative ways, the talent this year is sure to be outstanding.

Shogo Ideguchi

Japan

Shogo Ideguchi is the director of the Fabric salon in Japan. He worked for Tony Rizzo in Sanrizz salon in London which is a world-reading salon in the U.K.

4 times Japan hairdresser of the year finalist. In 2014, he had third place in the AIPP world award for the commercial category. He was the Irish BEST OF THE BEST AWARD Grand Prix three years in a row (2018-2020). In 2019, had second place in the American ABS Global image award hair cutting. In 2020 was a finalist of the BHA British Hairdressing awards international and in 2022 ain the IBI international beauty industry awards hair cutting Grand Prix. As he directs his own salon in Japan and participates in many international awards and competitions, his hair collections constantly appear in the international hairdressing media.
One of his aims is to bring Japanese hairdressing to the world stage regularly, which has not been done before in his country, that way he tries to discover a new stage for the nation’s colleagues.

I’ve seen Alternative hair show for many years as I’ve been creating my own hair creation.
This is the my dream hair event and great course of charity which our industry can do continuously. I’m extremely proud to perform and join the fantastic AHshow.

Tindaro Orifici

Germany

Tindaro Orifici, Italian Hair Stylist, living in Germany, 55 years, multiple winner of OMC Hair World & European Championships, multiple winner of national and international Photo Competition Awards, OMC coach of some national teams.

Expert in Avantgarde hairstyles, cut & colours. Following the vision of ‘innovation & invention’, the international team consist of hair stylist, photographer, make up artist, fashion designer and models.

Trevor Sorbie Creative Team

UK

Pushing the boundaries of creativity.

This is what Trevor Sorbie is all about. As editors of artistic taste, our Creative Team lead the way in creating beautiful, avant-garde work that is shown and revered throughout the world and industry. Our team are often sort after for shows and editorial shoots with big players in the fashion and beauty worlds, whilst also maintaining a busy column with their guests in the salon.

The Alternative Hair Show - We are proud to once again support the Alternative Hair Show. The rare opportunity to use our creative talent to show how we care is exciting.

The platform that the Alternative Hair Show give us to take the most enjoyable and expressive part of our craft is truly unique, while raising million of pounds for an amazing charity. The Alternative Hair Show 2023 Tapestry promises to be a truly memorable and inspirational experience.

Viktoriia Vradii

Ukraine

Victoria Vradii - Hair stylist and Creative director at own salon/Master-educator of Davines/ YouTube vlogger.

Victoria has had a passion for hair styling since very young age. Having educational background in Culture and Arts, she has been improving her skills in numerous trainings and workshops in France, Italy, Germany, Russia and Ukraine.  Victoria's talent and unique style have been awarded  in various professional championships, including the Winner awards in National competitions, and Finalist and Winner awards in prestigious international competitions.

Victoria has been a Hair stylist for 20 years. Now she is able to pursue her passion for perfection and create the most cutting-edge styles for her clients as a Creative director at her own premium-class salon in Odessa, Ukraine. With her artistic vision and impeccable attention to details Victoria prides herself on making her clients look perfect and enjoy up-style transformations. All the variety of hairstyle is mastered, including trendy colouring and cutting, braiding hair and styles for special occasions.

Unique styles of Victoria's collections have been celebrated on the covers of professional magazines. Being a trend-setter  as well as hardworking and meticulous person, she is now a successful  YouTube vlogger doing educational workshops in different languages.

HC SALON

ITALY

Andrea Bazzano created HC Salon in 2016. A few years later he opened other salons in Turin, Florence and affiliates in Monza. His loyal collaborators, who met during their careers in the academy and at work, share with him the passion for hair and the desire to continuously grow and improve.